I've used subliminal tapes before and they didn't work. Why not?

Subliminal suggestion works, but getting the right message to your mind/brain in the right way is the key to success. There are many possible reasons subliminal recordings didn't work for you:

First and foremost, they do not reach your theta brainwave state where long term memories are changed.

Most commercial subliminal recordings have ten to twelve messages embedded under the music. If one of those messages doesn't click for you, that recording won't work for you. Change Your Mind recordings contain 180 messages on each recording.

More than 90% of the commercial subliminal recordings are narrated in the male voice (a few are female or co-recorded male/female voices). My observations indicate many women don't accept subliminal messages in a male voice. So if you're female, most recordings may not work for you. I personally speak on all the Change Your Mind recordings, so you only hear a female voice.

Some commercial recordings are well written, but some are poorly written and are totally ineffective, and some are so inferior they actually worsen the conditions they are meant to correct.

Some recordings claim to be subliminal that are really music only. There is no recorded messages under the music.

Sometimes you can't find the answer to what works and what doesn't, as a 1989 University of Northern Colorado study shows.

A weight loss tape from one of the major tape producers was studied for 16 weeks. Sixty people were divided into three groups:

• Group A listened to a tape with music only.
• Group B listened to a tape with music and a subliminal message on weight loss in both a male and female voice.
• Group C listened to a tape with the same message as Group B, both supraliminally in a male voice, and subliminally in a male and female voice.

At the end of six weeks...

• Group A, lost more weight that Group B
• Group B had no visible trends of weight loss, and some actually gained weight.
• Group C lost the most weight.

The researcher is still trying to find some explanation for this one!